the hold your voice blog

writing about voice, signal, and shipping content that sounds like you.

brand voice strategy, writing tips, and product updates from a tool built to help you sound unmistakably like yourself.

more from the blog

19 posts
writing

brand voice consistency across team

a practical note on voice profiles, ai writing drift, and keeping your words recognisably yours.

may 23, 20265 min read read essay
writing

how to train ai to write in your brand voice

a practical note on voice profiles, ai writing drift, and keeping your words recognisably yours.

may 22, 20265 min read read essay
writing

ai slop writing and how to avoid it

a practical note on voice profiles, ai writing drift, and keeping your words recognisably yours.

may 22, 20265 min read read essay
Writing

Why does my writing get flagged as ai

Why does my writing get flagged as ai — what causes it, how to spot it, and how to fix it before your readers do.

May 13, 20266 min read
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Writing

Why your writing sounds generic

Why your writing sounds generic — what causes it, how to spot it, and how to fix it before your readers do.

May 11, 20266 min read
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Writing

What makes writing sound like ai

What makes writing sound like ai — what causes it, how to spot it, and how to fix it before your readers do.

May 11, 20266 min read
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brand voice

what is brand voice and why does it matter?

brand voice is how your company sounds when it speaks. not what you say, but how you say it.

mar 28, 20265 min read
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product

profile-backed feedback: every flag now explains itself

the editor now shows whether a suggestion came from your profile, your samples, the selected format, or your own accept and dismiss history.

may 3, 20265 min read
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product

scoring logic v2: the score finally earns the number

the voice score now follows the actual draft: brand voice match, ai patterns, remaining fixes, and writing strength.

may 2, 20265 min read
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writing

brand voice examples

brand voice examples — what causes it, how to spot it, and how to fix it before your readers do.

may 1, 20266 min read
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writing

brand voice consistency tips

brand voice consistency tips — what causes it, how to spot it, and how to fix it before your readers do.

apr 29, 20266 min read
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product

v1 to v2: what changed about how your voice profile gets built

for six months we asked you to describe how you write. v2 stops asking. it reads what you've actually written and builds the profile from that.

apr 28, 20264 min read
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product

the byok deal is live

pay once, use your own key, and keep the voice checker connected to the model account you control.

apr 27, 20264 min read
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writing

how to audit your brand voice

how to audit your brand voice — what causes it, how to spot it, and how to fix it before your readers do.

apr 27, 20266 min read
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writing

writing in your own voice tips

writing in your own voice tips — what causes it, how to spot it, and how to fix it before your readers do.

apr 25, 20266 min read
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writing

how to create a brand voice guide

how to create a brand voice guide — what causes it, how to spot it, and how to fix it before your readers do.

apr 21, 20266 min read
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writing

how to sound less like ai in your writing

your writing can sound like ai even when you wrote every word yourself. here are the specific patterns that cause it and how to fix them.

apr 21, 20266 min read
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strategy

brand voice vs tone of voice: what's the difference?

everyone uses these two terms interchangeably. they are not the same thing, and confusing them makes your writing problems harder to fix.

apr 19, 20265 min read
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strategy

how to keep your brand voice consistent across every channel

your emails sound friendly. your blog sounds formal. your social sounds like a different company. here is how to fix that with one repeatable system.

mar 24, 20265 min read
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ai & voice

ai is making everyone sound the same — here's how to fight back

every ai tool pulls from the same well of language. the result: a sea of content that reads like it was written by the same person on autopilot.

mar 19, 20265 min read
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product

the signal engine: how we score your writing

an inside look at the analysis engine behind hold your voice and how it breaks your writing into measurable voice dimensions.

mar 14, 20265 min read
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diagnosis

5 signs your writing has drifted from your brand voice

voice drift is subtle. it happens slowly, over weeks and months, until one day your content sounds nothing like you wrote it.

mar 10, 20265 min read
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newsletter

why your newsletter sounds like everyone else's

you open your inbox and every newsletter blurs together. same structure, same cadence, same vaguely upbeat tone. here is why and how to break out.

mar 5, 20265 min read
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solo creators

brand voice for solo creators: finding your sound

when you are the brand, your voice is not a marketing exercise. it is the thing that makes people follow you instead of someone else.

feb 28, 20265 min read
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how-to

how to audit your brand voice in 30 minutes

you do not need a branding agency or a six-week project. a focused 30-minute audit can reveal exactly where your voice stands today.

feb 22, 20265 min read
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writing

the problem with "write in a professional tone"

it is the most common writing instruction in the world. it is also the most useless. here is what to say instead, with examples.

feb 17, 20265 min read
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