v1 to v2: what changed in how your voice profile gets built
v1 to v2: what changed in how your voice profile gets built
for the past month, hold your voice asked you to describe how you write.
onboarding was a flashcard quiz. you picked between apple and nike for "voice style." between slack and mckinsey for "tone." between brené brown and goldman sachs for how you build an argument. ten questions, ten brand-flavored multiple-choice answers. our ai turned them into ten voice keywords. that was your voice profile.
it worked. it just wasn't yours.
the gap i missed for too long
six weeks ago i was using my own product on a real draft. the rewrite came back sounding fine. competent. wrong.
i dug into the prompt. it was using the keywords i'd picked during onboarding. concise, direct, specific. what those words mean to me, what they sound like when i actually write, none of that was in there. the model had labels. it didn't have a voice.
here's the analogy that finally cracked it for me. you tell a chef "i like food that's bold and rustic and seasonal." they cook you something. it's bold and rustic and seasonal. and it's nothing like what you actually cook in your own kitchen.
what v2 reads instead
v2 is built around one switch. instead of asking what kind of writer you are, we read what you've actually written.
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writes about brand voice, ai writing patterns, and the craft of sounding like yourself. built hold your voice after watching his own voice flatten across six months of heavy ai drafts.
co-written with ai as sidekick. shashank drafted the observations; the ai pressure-tested the structural claims. if something reads too smooth, that's the ai's fault.