a great tagline is short (3-7 words), memorable, and says something only your brand can say. it should communicate a feeling or position, not just describe what you do. the best taglines make people curious enough to learn more.
3-7 words is the sweet spot. shorter taglines are easier to remember but harder to write. longer taglines can work if they have rhythm. avoid anything over 10 words.
not necessarily. the best taglines communicate what you stand for or what you make possible — not what you literally do. 'just do it' doesn't describe making shoes. 'think different' doesn't describe making computers.
founder of hold your voice. writes about brand voice, ai writing patterns, and the craft of sounding like yourself.
co-written with ai as sidekick. shashank drafts the voice; the ai pressure-tests the structure. anything that sounds wrong is shashank's fault — anything that sounds suspiciously generic is the ai's.
