brands and profiles

brands are represented by voice profiles. solo users usually have one profile. team and byok users can work with multiple brand profiles.

updated may 3, 2026 teams no images
quick answer

use brand switching when one account writes for more than one voice.

use this for

  • agency workflows
  • team accounts with several brands
  • switching the editor to the right voice

steps

  1. open the sidebar brand picker.
  2. choose the active brand.
  3. or click the editor brand tag when visible.
  4. create a new brand when plan limits allow it.
  5. complete onboarding for the new brand.

details to know

  • the active profile affects new documents, checks, and rewrites.
  • team-shared profiles can be visible to teammates.
  • brand slugs are used in public document urls.

limits and edge cases

  • solo accounts hide brand switching because there is only one profile.
  • plan limits control how many profiles can be created.
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