drift thresholds and proposals
drift proposals appear when the app sees repeated evidence that a user's real choices may be moving away from the current voice profile.
quick answer
review a proposal as a possible profile update, not as proof that the profile is wrong.
use this for
- explaining profile drift
- supporting users who see repeated advice
- deciding whether to update a brand profile
steps
- review the recurring issue or lesson.
- compare it with the current profile.
- decide whether the user's real voice has changed.
- accept the proposal only when it should become part of the profile.
- dismiss it when the pattern was temporary or wrong.
details to know
- drift proposals are built from repeated behavior, not one document.
- accepted proposals keep future checks aligned with how the user actually writes.
- dismissed proposals help avoid overfitting the profile.
limits and edge cases
- do not accept a proposal because it is convenient.
- do not treat a temporary campaign voice as the permanent brand voice unless that is intentional.
ready to use the product instead of reading about it?
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