trust tools
trust tools are the evidence signals that make writing credible: results, metaphor, specificity, story, stats, visuals, and articulation.
quick answer
use this page when a score mentions trust or when a draft feels vague.
use this for
- improving a draft without changing tone
- understanding the signal engine's trust pass
- teaching better proof in copy
steps
- run a voice check.
- look for trust tools present and missing.
- add proof only where the claim needs it.
- use exact details instead of generic confidence.
- run the check again.
details to know
- results show what changed.
- metaphor makes abstract ideas concrete.
- specificity names people, places, dates, numbers, and situations.
- story adds a character, tension, and a point.
- articulation names what the reader felt but did not say.
limits and edge cases
- do not add fake numbers or fake case studies.
- a trust tool must serve the argument. decoration does not count.
ready to use the product instead of reading about it?
open app