a strong elevator pitch covers: who you serve, the problem they face, your solution, what makes you different, and proof that it works. it should be conversational — not a rehearsed script.
have three versions ready: a one-liner (for intros), a 30-second pitch (for brief conversations), and a 60-second pitch (for warm leads). use the shortest one that fits the context.
founder of hold your voice. writes about brand voice, ai writing patterns, and the craft of sounding like yourself.
co-written with ai as sidekick. shashank drafts the voice; the ai pressure-tests the structure. anything that sounds wrong is shashank's fault — anything that sounds suspiciously generic is the ai's.