free tool · strategy
brand messaging framework
capture your core message, proof points, differentiators, and elevator pitch in a single, shareable card. a simple framework for brand consistency.
how to use this framework
this isn't a magic generator. you provide the core components of your brand, and we'll structure them into a clear, consistent messaging card.
define your core
fill in your core message—what you do, for whom, and why it matters.
add your proof
list up to three concrete points that back up your claim. think stats, key features, or social proof.
state your difference
what makes you the only choice? describe what sets you apart from competitors.
why a messaging framework matters
brand consistency starts with a clear, shared definition of what the brand stands for. this tool helps you create that single source of truth, aligning your entire team.
use this framework to onboard new hires, brief agencies, write website copy, or simply gut-check that your marketing stays on-brand. it's the foundation for a recognizable voice.
once your framework is solid, hold your voice can help you apply it. our app builds a voice profile to score every draft you write, ensuring you always sound like you.
turn your framework into a voice profile
hold your voice uses your core messaging and writing samples to build a dynamic voice profile, scoring every draft you write for consistency. try it free for 3 days.
start free trial →