free tool · no signup required
brand tone generator
enter your audience, product, and sample copy. get tone pillars, do/don't examples, and draft rules that help your writing sound like itself.
tone pillars
do this
avoid this
draft rules
how it works
we read your existing words, find the patterns that are already working, then turn those patterns into rules you can follow while drafting.
read the sample
we count sentence length variation, flag concrete vs abstract language, and spot the rhythm patterns that make your voice recognisable.
extract signals
your audience and product context anchor the tone pillars. the sample copy tells us which ones are actually active in your voice.
build the profile
we generate do/don't examples and draft rules that are specific to your voice, not generic copywriting advice.
why this tool exists
most tone-of-voice guides are lists of adjectives. authoritative, trustworthy, approachable. these words tell you nothing about how to actually write. "be authoritative" is not a rule — it's a direction with no path.
this tool starts from what you've already written. it extracts the patterns that are already working, then gives you rules you can apply while drafting — not just principles to nod at.
if you want a tone profile you can apply to every piece of content going forward, that's what hold your voice does. here's the free version.
want this for every piece of content you write?
hold your voice builds a tone profile from what you've written and scores every new draft against it. catches drift before your readers do. free trial.
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