answer a few questions about your customer and get a complete persona card plus a day-in-the-life narrative — ready to share with your team.
knowing your persona is step one. hold your voice makes sure every piece of content you write actually speaks to them — in a voice that stays consistent across your whole team.
start for $1an icp targets the right company. a persona targets the right person inside that company — their psychology, daily habits, and emotional motivators. you need both for effective messaging.
keep it to 2–3 max. more than that fragments your messaging. start with your single most valuable customer type and build outward only when you have data supporting a second segment.
interview 5–10 real customers. ask about their day, their biggest headaches, and what made them choose you. real quotes beat assumptions every time — update your persona with verbatim language from those calls.
before writing anything, read the persona aloud. ask: "would [name] care about this? would they share it?" use their exact frustration language in headlines and hooks — familiarity triggers trust.
founder of hold your voice. writes about brand voice, ai writing patterns, and the craft of sounding like yourself.
co-written with ai as sidekick. shashank drafts the voice; the ai pressure-tests the structure. anything that sounds wrong is shashank's fault — anything that sounds suspiciously generic is the ai's.