pricing calculator

shashank
ai
shashank  ·  with ai as his sidekick 7 min read · updated apr 29, 2026

enter your costs, target margin, and competitor prices — get a recommended price, break-even volume, and positioning insight.

$
%
$
$
recommended price
$—

get started for free — install hyv, paste the command in your terminal, and run onboarding in seconds.

npm i -g @holdyourvoice/hyv

frequently asked questions

how is the recommended price calculated?

we use cost-plus pricing: price = unit cost / (1 − target margin). then we compare against the competitor average and flag if you're priced significantly above or below market.

what's a good gross margin to target?

saas: 70–85%. physical products: 40–60%. services: 50–70%. these are rough benchmarks — your specific economics matter more than industry averages.

what is break-even volume?

the number of units you must sell each month at your recommended price to cover all fixed costs. below that number you're losing money; above it, you're profitable.

should i always match competitor pricing?

not necessarily. premium positioning can justify 20–40% above market if your brand communicates higher value clearly. undercutting only works if you have a structural cost advantage.

shashank
ai
shashank

founder of hold your voice. writes about brand voice, ai writing patterns, and the craft of sounding like yourself.

co-written with ai as sidekick. shashank drafts the voice; the ai pressure-tests the structure. anything that sounds wrong is shashank's fault — anything that sounds suspiciously generic is the ai's.